Where does the data come from?Public sources only. Your competitors' Google Maps profiles, their websites, and their public Facebook and Instagram activity, including the ads they run.Is this legal?Yes. We only collect information that is already public. We do not access anything private and nothing is installed on anyone’s systems.Do I need to install or connect anything?No. You give us your business name and postcode, we build your competitor portfolio, and the reports arrive by email. There is nothing to set up.How local is it?As local as you want. You pick the competitors we watch, from the rivals on your doorstep to the ones a few towns over.How often do I get a report?Insights sends a report every week. Unlimited sends one every day. Either way, you get one clear email and a full PDF.Can I cancel anytime?Yes. No contract, no notice period. Cancel whenever you like.